ADVERTS PEOPLE WANT TO HEAR

 
 
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PODCAST ADVERTS GET AMAZING RESULTS

It’s more like a recommendation from a friend than a typical advert when they’re tastefully integrated & delivered genuinely by a host,

Audiences with a connection to the podcast engage far more than with traditional media.

Plus, you can easily measure your return by using tracking clicks and coupon codes.

 
Brands experience up to 3 times more engagement from podcast adverts against traditional media.
— Source: Edelman
64% of podcast listeners say they have bought a product or service after hearing about it on a podcast.
— Source: Interactive Advertising Bureau
There are no other advertisers on the same podcast, so you always have the full attention of a loyal audience.
— Midroll
 
 
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ALIGN WITH PODCASTS FOR ‘SOCIAL GOOD’

Consumers increasingly expect companies & influencers to align operations with a sense of social purpose.

Consumers look for those actually take action to show they genuinely care. Articulating this purpose is effectively achieved by producing original, educational content.

 
78% of people expect brands to align their operations with a sense of purpose towards societal issues.
— Source: Edelman
68% of people said they’re more willing to share social content about those who are purpose-driven
— OMNICOm
61% of adults admit they don’t believe a company has a social mission unless they see it actioned & stated publically
— porter novelli study
 
 
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DYNAMIC AUDIO ADVERTISING IS HERE

Ads can now appear dynamically in podcasts. We can place your advert into latest episodes or any of the back catalogues.

It can be paired with the most relevant content, dependent on the demographics of the listener, and with full control of where it appears.

 
 

PRE-ROLL

Typically a 20-30 second spot that plays at the start of the podcast. Great for new sponsor relationships it’s a chance for the host to thank the sponsor and provide a call to action.

mid-roll

The most desirable inventory or ‘sweet spot’ is called a mid-roll ad, normally 60 - 90 seconds long. They occur periodically in the episode dependent on its length.

 
 

LET’S PARTNER

The host plugs your brand or we include your audio ad. Display your logo, URL and message as banner ads on the relevant podcast pages.

Get amplified by the OneFinePlay extended family. We share your brand to our community.

PODCASTS IN OUR NETWORK: