'It's Not A Podcast'
The Bootcamp

Part-Time · 5 weeks

Serious about growing your podcast? Supercharge your podcast through our virtual classes and practical workshops, Q&A’s, community chat, coach support plus wisdom from industry experts.

It's More Than A Podcast

'It's Not A Podcast' - The Bootcamp is a five-week immersive digital education for ambitious podcasters.

You'll take a learn-by-doing approach during live sessions with fellow creators around the world.

What To Expect

In this new world, as creators become businesses, you need an entirely new set of tools that won't look or feel like the ones of the past. You no longer need to rely on middle-men for anything but instead you can build your own direct relationships that can create you both social and financial wealth, with uncapped upside.

Thinking about your show as a bunch of audio files is what's holding you back. Time for a mindset change.

"It's Not A Podcast - The Bootcamp" is our ode to that mission.

Live Lessons

Held live on Mondays between 1600 - 1800 BST, this is where we deliver the core bootcamp content.

Each session has 60-90 minutes of teaching, followed by an open Q&A for you to ask  questions on the topic.

Guest Firesides

On Wednesday a guest joins us for a fireside chat plus Q&A - so there's an opportunity for you to ask them those pressing questions.

They'll share their experience, expertise, tips, tricks and perspective to help with your growth on the focus area of the week.

Weekly Workshops

There's a practical workshop on Thursday that dives deeper into the week's topics. It's a great dedicated time for you to progress your plans.

It's a space to work through the various parts of your digital workspace and ask any questions in a smaller group setting.

On Demand

It's unlikely you'll attend every session so they are all recorded and you'll have lifetime access to everything.

Feedback

Throughout the bootcamp you'll receive feedback from a coach on the work in your digital workspace.

Classmates

We limit class sizes to foster a safe and personalised learning experience for everyone around the world..

What You'll Learn

The aim of the bootcamp is to develop the business plan needed to supercharge your podcast growth and achieve results beyond your wildest dreams. We've packed everything required to supercharge you podcast into one awesome live experience whist also connecting and having fun with other podcast creators on the same path.

Goals
Purpose

Explore your podcasting motivations and ambitions to bring clarity to your decision-making.

Brand
Statement

Define the impact your podcast will have and connection you want to make with your audience.

Story
Message

Better articulate your story intentions, develop a tight show structure and how to retain listeners.

Industry
Opportunity

Identify the market your podcast is aimed at, your competition and what you know about podcasting.

Audience
Community

Understand your current community, better identify your target audience and create listener personas.

Monetisation
Business

Explore podcast advertising, premium subscription, brand experience & personal brand opportunities.

Marketing
Platform

Strategise how to make the most of the marketing options for your show without being overwhelmed,

Host
Voice

Define the character of your host. Consider their background, preferences, and the journey they're on.

Show
Stage

Review your macro podcast concept, production process and publishing plan to align with your vision.

Timetable

Times are in BST.

Curriculum

Pre-Bootcamp Prepwork
As well as meeting your classmates in our Bootcamp Discord, you'll be asked to complete prep-work using OneFinePlay, Notion, Loom and Arena to get you up to speed on bootcamp workflows, tools, and principles.

- Create OneFinePlay, Notion, Loom and Arena accounts
- Meet your classmates in Discord
- Complete practical INAP Bootcamp prep tasks
- Record and share an intro video plugging your podcast with your cohort
WEEK 1 - It's your purpose, it's your statement.
In the first week of get a bootcamp intro and explore your podcasting motivations and ambitions. You’ll also think about the greater impact your podcast has and connection you want make with your community.

- Be clear on what you want to achieve
- Identify how you'll make your podcast personally work for you
- Align your execution with ambition and manage your expectations accordingly
- Consider what’s stopping it becoming a global brand
WEEK 2 - It's your opportunity, it's your community.
In the second week, we’ll tackle two main podcasting hurdles: understanding the industries your show reaches and who the target audience is. We’ll cover:

- how combining industry and audience helps in picking and refining an appropriate niche
- how you accelerate growth by understanding your podcast competition
- establishing the value proposition of your podcast, both implicit and explicit
- the formula to ensure your content is always finding new ears
WEEK 3 - It's your stage, it's your message, it's your voice.
The third week is all about taking what you’ve uncovered so far and applying it to your podcast creative - concept, story, guests, characters, structure, production & publishing.

- Understand your story aims, develop a structure and embrace creative bravery
- Why overestimating yourself is the unlock to growth
- How to be creatively brave, take risks, be playful and push the boundaries
- What makes a good episode title and how to improve and test your own
WEEK 4 - It's your platform.
In Week four we establish the foundations of marketing a podcast. There’s a lot to get through, understand and reflect on. Plus we want to answer all your questions. We’ll look at:

- Identifying how you can win the attention you want effectively and efficiently
- What you are doing to make it easy for listeners to become raving fans
- Tips and tricks for finding out who is actually listening, rather than guessing who
- Strategies for systemising your marketing efforts so it’s manageable
WEEK 5 - It's your business.
In the last week, we’ll look at the popular strategies, processes and structures applied in order to maintain and grow a commercially sustainable podcast. We’ll cover:

- Understanding all the methods of generating income through audience monetisation
- How to start making money, regardless of how many downloads you’re getting
- Get to grips with how brands advertising on podcasts works, including all the jargon!
- Why, ultimately for best results, you should be laser focused on your brand experience
Post-Bootcamp Wrap
Our final live session is a fun wrap party! 🎉 You'll join our alumni of experienced podcasters around the world who stay connected in our community channel and via virtual meet-ups.

- Present your final Growth plans to your classmates
- Graduate together
- Join our Alumni of experienced podcasters
- Attend regular events to support you after the bootcamp has finished

Pricing

'It's Not A Podcast'
5-Week Bootcamp
10th October - 11th November 2022
£1,500
What's Included?
  • 5 x Live Lessons
  • 10 x Practical Workshops
  • 5 x Guest Fireside Chats, with Q&A
  • Regular feedback from a coach on your work
  • 1 year access to your digital workspace
  • Lifetime access to all the session recordings
  • Lifetime access to our Bootcamp community
ENROL NOW
Extra Perks

A few extras to sweeten the deal

1 Year Access

We'll be using OneFinePlay - our digital workspace - throughout the bootcamp. You get access for 1 year from enrolment.

Lifetime Alumni

You'll get lifetime access to our private INAP Bootcamp community. It's one of the main benefits for students.

Discounts

Available only to Bootcamp alumni. you'll receive benefits and discounts from both OneFinePlay and our extended family.

FAQ

When is the next bootcamp and how long does it last?
The next bootcamp dates are 10th October to 11th November 2022.

The bootcamp lasts 5 weeks.
What time are the core live sessions?
Live sessions will be hosted on Monday, Tuesday, and Friday from 14:00 to 16:00 BST.

On top of that, we'll host Guest Seminars on Wednesdays - times will vary but they'll all start between 16:00 - 1900 BST.
Do I need to attend all the sessions?
Definitely not. This is a part-time course and therefore it's designed in a way that you can fit it in your already busy calendar.

We encourage you to pick the sessions that resonate with you and feel most relevant to your needs

You can always watch the rest using your lifetime access to session recordings.
How do I know if this course is for me?
THIS BOOTCAMP IS FOR YOU IF:

You want to take being a podcast creator seriously. If you’re committed to growing your online brand and putting yourself in the best position to build, sustain and succeed at this podcasting thing, we're here to help you and you'll get lots of value from the bootcamp.

THIS BOOTCAMP IS NOT FOR YOU IF:

You aren't willing to put in the time and effort to make it work. Here are some red flags for things that might not make you a good fit:

- if you aren't willing to take the time or do the work to plan properly
- if you aren't actually looking to create more opportunity from your podcast
- if you aren't willing to discuss, reflect, adapt, test, learn and fail
- if you are looking for the 'secret' to podcast growth
- if you are looking for a get-rich-quick scheme
- if you are looking for a guaranteed path to a download target  
Do I need to have a certain number of downloads to join the course?
No. This bootcamp helps everyone move their podcast forward regardless of what stage of the journey they're at.
Do I need to have a podcast to join the course?
No, it's not compulsory but the bootcamp does presume that you are already comfortable with the basics of the podcasting flywheel.
I’ve made 100+ episodes already, is this course for me?
The bootcamp is aimed at all abilities. Having 100 episodes published provides you with a really solid foundation to grow, monetise and scale your published and we hope we can help you do that through the lessons on the bootcamp.
What sort of podcast is the course suitable for?
The bootcamp is not tailored to any specific genre/style of podcast.

That being said, 'interview' shows are particularly ideal for this course and make the basis for the material as this is where most people start.

The thinking in the bootcamp can be applied to any genre of show and we'll be on hand ensure you feel able to apply these methods to your podcast.
Do I need to know how to edit?
In short, no! The technicalities of editing is not covered in the bootcamp at all. We're aware that the majority of creators outsource this part of the process so we've built a curriculum in line with this.
Can I get an invoice?
Yes, of course. Drop us an email and we'll get one over to you.
Got A Question? Drop Us An Email

If you've got any questions about the course we're just an email away. Drop us a line at hello@onefineplay.com and we'll do our best to help.

Money Back Guarantee

We want the decision to investment in this bootcamp to be an absolute no-brainer for you and we know there are lots of courses on the market that over-promise. For that reason we offer a money back guarantee.

So....if you attend classes, watch the video lessons, complete the assignments and still don’t find the course useful, we'll happily refund your full payment within 60 days of the start of the course. Please note that the money-back guarantee only applies if you actually attend 75%+ of lessons and complete the assignments.