A VOICE-FIRST MINDSET

 
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EARS ARE THE NEW EYEBALLS

Everyone from forklift drivers to commuters, students to office workers are choosing a new way to get entertaining, inspirational & educational content - by listening to it.

People have chosen to listen rather than watch, and we can give your voice the attention it deserves.

2018 saw a fundamental shift towards voice.

 
Podcasts are the fastest growing media. In 2018, 7.7 million UK adults listened to podcasts.
— Source: Edison / Ipsos
There were 50 billion voice searches per month in 2018. This is expected to quadruple by 2020.
— Source: MindMeld
100m products containing ‘Alexa’ have been sold. Daily interactions doubled in 2018.
— Source: Amazon
 
 
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STRIVE TO REDUCE SCREEN TIME

Previously, consumers needed to devote specific time to watch or look at content.

Now, using wireless headphones and voice controls they listen passively whilst doing other tasks - reclaiming time and getting on with life.

The podcasting era is here.

 
100 million people are tuning in to podcasts every month. Each person averages seven episodes a week
— Rawvoice
There are 18.5 million episodes available across 675,000 shows in 100 languages and 155 countries.
— GOOGle
65% of podcast listeners are male, 42% listen in the car, 34% whilst relaxing, 12% whilst exercising & 10% when cooking.
— RAJAR
 
 
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PEOPLE TRUST INFLUENCERS MORE

Social media levelled the playing field between brand and consumer. Then we saw the end of media gatekeepers as we knew them.

Taking their place in the battle for attention was a new breed of publisher, the ‘influencer’ - progressive, empathetic and bold in their approach.

This has led to the rise of the personal brand.

 
Accounts with 30,000 or fewer followers are the most valuable & influential to their audience
— HelloSociety, NYT
No matter what you do, your job is to story tell. Podcasting is home to under-priced attention
— Gary Vaynerchuck
64% of listeners say they have bought a product or service after hearing about it on a podcast.
— Interactive Advertising Bureau