A VOICE-FIRST MINDSET
EARS ARE THE NEW EYEBALLS
Everyone from forklift drivers to commuters, students to office workers are choosing a new way to get entertaining, inspirational & educational content - by listening to it.
People have chosen to listen rather than watch, and we can give your voice the attention it deserves.
2018 saw a fundamental shift towards voice.
STRIVE TO REDUCE SCREEN TIME
Previously, consumers needed to devote specific time to watch or look at content.
Now, using wireless headphones and voice controls they listen passively whilst doing other tasks - reclaiming time and getting on with life.
The podcasting era is here.
PEOPLE TRUST INFLUENCERS MORE
Social media levelled the playing field between brand and consumer. Then we saw the end of media gatekeepers as we knew them.
Taking their place in the battle for attention was a new breed of publisher, the ‘influencer’ - progressive, empathetic and bold in their approach.
This has led to the rise of the personal brand.