ON A MISSION TO HELP BRANDS BE CREATORS AND CREATORS BE BRANDS

Our Mission

What's the problem?

Talk is cheap. Podcasting is not.

A perceived ‘low barrier to entry’ makes podcasting attractive to start but there’s a ‘chasm-crossing’ moment in every creator’s journey that looks something like this:

Despite its recent rise in popularity, podcasting still faces one major challenge:

Currently, 99% of global podcast revenues go to <1% of creators

Podcasting is limited by a lack of technology and data innovation. It’s hard for creators to make money and thus achieve their podcasting goals.

About OneFinePlay

Having spent three (long!) years producing them, I now understand what goes into creating a hit podcast - it can be a thankless job with little guarantee of success!

Yet each month thousands of creators embark on this laborious journey often with little plan and blissfully unaware of the tricky path ahead.

In this new world, as creators become businesses, they need an entirely new set of tools that won't look or feel like the ones of the past. They no longer need to rely on middle-men but instead be empowered so that they can build direct relationships to create both social and financial wealth in new ways and with uncapped upside.

It’s time to raise the bar by leading the global movement to empower creators to run sustainable podcasts, using products and strategies built for the modern era.

The specifics of what we work on will change over time, but we're focused on building a world that enables individuals to achieve their potential.

We have a long journey ahead of us, and we’d love for you to join us.

James Bishop
Founder OneFinePlay

“I want to share my learnings by helping other creators take a smarter approach with their podcast to unlock its full potential
- no matter the size of their show. “

James Bishop, Founder at OneFinePlay

How do we fix this issue?

EMPOWER CREATORS TO BE AUDIO-FIRST
INFLUENCERS, ARMED WITH A BUSINESS MINDSET

We’re developing a recommendation engine to help more podcast creators make money.

Inclusive

Sponsors start conversations with creators based around their values and engaged community, not audience size.

Modern

Unlock ways to make money
that are suited to the modern
era of being an audio
influencer running a business.

Creator First

OneFinePlay provides the tools
for creators to easily make
money from their show so they
can focus on the creative.

Expert Led

Connect to podcast industry
experts for help, all vetted by
our community via transparent
rating & review.

OneFinePlay champions transparency, personalisation and the power of niche community.