The term “podcasting” was coined in 2004 by journalist Ben Hammersly in a newspaper article for The Guardian.
Waking up this morning I followed my usual “get ready for work” routine and quickly selected a podcast episode to play in the background. I decided to skip my usual, more light hearted comedy podcast in favour a true crime series I’d hear a lot about: Phoebe’s Fall.
Whenever you make a piece of content, the idea is the same: to get attention. So, what could possibly be more important than the content which attracts the “window shopper” listeners - the thumbnail.
We advertised a job for a Podcast Producer during the pandemic. The results are a fascinating insight into the current state of the podcasting industry.